Customer Analytics using SPSS Modeler
There has been considerable change in the relationship between customers and companies. With the ease of online access, customers are now empowered to know their vendors and control their relationships with them including the freedom to switch vendors easily. Companies have the ability to know their customers and market to them on a personalized basis using data mining and predictive analytics technologies.
Customer analytics unlock insights that enable companies to add new customers and grow their business as well as improve their understanding of what their customers want. It uncovers hidden insights in customer data to enable the creation of personalized experiences that win more business while reducing costs and increasing customer loyalty.
Customer analytics solutions using IBM technology can help your organization:
Join LPA for a free webinar on Customer Analytics including a demonstration on the use of SPSS Modeler to build a model for a specific use case. There are a limited number of seats available, so don't wait to learn more about how to extend your organization's ability to make smarter decisions using Predictive Analytics.