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Webinar: Personalizing The Customer Experience With PCI

Posted: Mar 09, 2017

Category: Predictive Analytics | Tags: Webinar

IBM Predictive Customer Intelligence (PCI) personalizes the customer experience by making recommendations that are most relevant to each unique customer based on their buying behavior, web activity, social media presence and much more.

Using automation, this integrated software platform gathers customer information from multiple internal and external sources and models customer behavior. Scoring then provides you with customized actions you can take to provide the right offer to the right customer at the right time.

IBM Predictive Customer Intelligence includes the following capabilities to help you confidently recommend a personalized relevant offer at the point of impact:

⦁ Predictive analytics to help you anticipate the behavior of individual customers

⦁ Decision management to convert predictive model scoring into an appropriate action

⦁ Real-time scoring to generate and re-generate predictions on demand

⦁ Cross-campaign optimization to identify the most profitable decision for each customer

⦁ Customer lifetime value segmentation to classify customers and provide recommendations for retention

View this webinar to learn about how LPA can help you leverage PCI to apply analytics and derive value from customer data and deploy the outcomes at any customer touchpoint.

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