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Watson Analytics for Social Media

What We Can Do For Your Business

IBM Watson Analytics for Social Media guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or market and compare results with other data sources for new insights derived from different views of information.

Interact with social analytics

Find insights about your audience without advanced training or technical knowledge of analytics. Ask questions in your own words and get answers you can understand.


Understand sentiment in detail

Go beyond automated sentiment analysis with sentiment provided at the snippet level so a comment like “I love my phone but hate my bill” is identified as both positive and negative and not neutral.


Following suggestions to insights

Automatically get starting points for your analysis and intuitive search configurations that guide you to accurate conclusions quickly and efficiently.


Expand analytics horizons

View your social media findings in the context of other data. For example, you can compare customer sentiment following the launch of a new product or service with actual sales.


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